Olivia & Joy is a new line
of hand bags designed by the former head handbag buyer of Macy's. Lemonade
was hired to execute the Olivia & Joy's season-to-season print and website creative.
We started by researching Olivia & Joy's
customer base by analyzing their web traffic and sales and paying visits to the stores their
bags were sold in. Once we defined our target demographic, the creative
was produced to meet their needs.