Our client, Culture Shock Marketing (CSM) and Vimeo, teamed up to create PROJECTiON, a curated series of contemporary moving images.
Lemonade was hired to provide a brand identity that would
stand out in the Vimeo community and get artists interested in the Project. We took the idea that
projection can be broken up into Project - i (information) - on, and gave it a retro twist.